Have you ever watched an ad about Pepsi, Olay, or even a Citroen C4 Picasso that enticed you in buying one? Now, that is effective advertising. However, in advertising, producing content that appeals to audiences is just a machination of its core principle. The very essence of advertising is identifying the customers—what motivates them, what makes them tick, and what makes them cry.
How do they do it? What is their secret? This article would be a novel if you want those questions to be answered technically. There are hundreds of effective strategies that marketing and advertising firms use to push sales up to the point of brand immortality. But they have one thing in common—using Brand Archetypes.
What are Brand Archetypes?
You may have probably heard of Archetypes in your Literature class. Archetypes have been used repeatedly in literature and are still being used in today in media. The Human Archetypes theory was phenomenally coined by renowned Psychologist, Carl Jung. He believed that mythic characters appeal to audiences because they possess characteristics that reside in our subconscious. Simply put, they are universally relevant.
Meanwhile, Brand Archetypes are brands that embody the Human Archetypes. Technically, Brand Archetypes are a marketing technique. It is used in the metaphorical way of storytelling by ad firms and businesses to establish a long-term producer-consumer relationship with their audiences. This is effective because it stimulates familiarity in the audiences—a vital element in media that are intended to connect to a mass audience. Many Brand Archetypes are successful because they incorporate recognizable and recurrent themes that connect with the audiences’ psyche. Check out their website at Brisbane City Citroen
Car Brand Archetypes—how do they affect prospects?
As with Car Brand Archetypes, the same principles apply. Car dealers in Brisbane may often get the sale through strategic persuasion, but there’s a better way. If you’re selling a Citroen C4 Picasso, showcasing the car as your first “sales move” is wrong. Car sales greatly depend on the salesperson—but people will always refer to their budget, needs, and intuition when making a decision.
Car sales in Brisbane are boosting today because of talented car dealers who know a thing or two about figuring out a prospect’s psyche. Of course, this is already a relic in sales psychology—but knowing when to use them is crucial. For instance, primarily focusing on selling a Citroen C4 Picasso’s awesome features is done by amateurs. Talented car dealers improve car sales Brisbane used cars has these days by learning how to identify their prospect. They take time in sizing them up. By then, they work on how to appeal to the prospect’s psyche and make the sale.
Here are a few successful brands and their archetypes:
The Leader – Mercedes Benz
Mercedes Benz has been selling vehicles for more than 125 years now. As a brand, it establishes itself as a leader in producing quality vehicles. Their famous three-pointed symbol and their motto, “Best or nothing” are just a few of the manifestations of an intimidating but highly effective branding philosophy.
The Adventurous – Jeep, Nissan, and Jaguar
It’s no brainer that these brands promote free-spiritedness and adventure. “Don’t put me in a box” is their unified motto if they had one. These car brands’ models are suitable for harsh environments, hence they appeal to explorers.
The Caregiver – Citroen and Volvo
Volvo and Citroen focus on providing the basic needs and quality care for their customers. Volvo’s principle “Cars are driven by people. The guiding principle behind everything we make at Volvo, therefore, is and must remain, safety,” implies a humane approach in business. Meanwhile, Citroen’s Citroen C4 Picasso is specifically tailored for families and can seat up to five people.
The Creator – Tesla Motors
Tesla Motors is an innovative and phenomenal brand by Elon Musk. It’s making huge waves in aerospace engineering and motor vehicle industry. Many people doubted Tesla Motors before, but today’s car market has been gravitating to electric cars by Tesla Motors in a steadfast rate. Truly, Tesla Motors deserves the Creator archetype for being relentless in making their vision a reality. See more at http://brisbanecitycitroen.com.au/new-car-showroom/citroen-c4-picasso